Posted January 25, 2014 | by Sue Kenney | in Barebottom Shoes | no responses
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Wed Jan 22, 2014 3:42 pm (PST) . Posted by:
"I agree marketing them primarily to yoga students might not be the primary target group. (CBC TV Dragons' Den episode
)After receiving mine early in january and wearing them indoors and outside thanks to mild weather let me give you my review so far:The first thing that struck me is how small they are. A pair will easily fit into a regular letter envelope. They share this minimalism with their name inspiration, the "Bare bottoms" barefoot sandals of the 1970s - and the rivets used are also similar.I think the unique idea here is having one hole for toe 1, one large hole for toes 2-3-4 and one hole for toe 5. Thinking logically that's about what it needs for the shoes to get in place.They are time-consuming to put on, more so than fivefingers, slippers, flipflops or sandals. I haven't measured time but it might be about equal to putting on a pair of socks plus laced shoes. One of the things about going barefoot that I love is that it takes absolutely no preparation - putting on Barebottom shoes
takes quite a bit of preparation in contrast to that. Once they are on, there is the funny feeling of having something between your toes but as I have walked quite a bit, I am glad to report there is no friction that would result in discomfort. They don't interfere with the natural barefoot way of walking; you can quickly forget about them. Unlike fivefingers there is no danger of slipping out of them. Having a bit of leather cover the top of your foot actually gives a slight feeling of warmth. When it's cold I wear legwarmers under my pants so I pulled those over the knot of the barebottom shoes, that worked ok. The thin and soft leather holds up remarkably well. I have not noticed any wear yet. I would recommend wearing them when you want to go barefoot but feel underdressed doing so. Maybe also to help lower your temperature limit when it's cold and dry (in combination with legwarmers). Wearing them on the bike is also no problem, no interference with pedals. They are certainly a great and unusual fashion statement for those who look for something stylish while still mostly barefoot. And they don't look so 'girlish' that a man would feel odd in them (unlike many types of 'barefoot sandals'). Now to the contraindications: I don't recommend wearing them in wetness, rain, dirt and mud. The ground outside my house is not paved so on wet days it's unavoidable to get dirty (on the small strap below the sole). The mud dries and the soft leather gets hard. Same in the rain, the material isn't very pleasant when wet. And of course these aren't the emergency shoes you may need for particularly difficult terrain, they keep most of the sole bare, after all. So now they are dirty. I just washed them with dish soap under the warm water tap and put them up to dry. What could be developed of them? As a do-it-yourself kind of person I gave that some thought: Maybe develop a variant quicker to put on, closed with a velcro strap instead of the long laces. Maybe a material mix with cloth or neoprene top, keeping the leather where it's essential. I guess I'll take them as an inspiration to build another pair. I cannot answer the question raised in the TV show "Is there much money to be earned with this?" Many barefooters enjoy that it's free to go barefoot, and rather hard to commercialize. I wish Sue good luck and hope that the TV exposure is a bit of an inspiration to many. But even if no great numbers are sold, I'll be happy to put something rare and unique to put on my feet when I feel like it."
January 22, 2014.
"Sue did a great job of presenting her barebottom footwear. The â€œDragonsâ€ panel seemed taken with the idea of barefooting, though at least one thought sidewalks too gross. They all found the barebottoms liberating and comfortable, though tricky to put on until you get the hang of it. Sue pointed out that yoga students were an enthusiastic market for barebottoms (it would be nice after a yoga class to stop off at a café without needing to sh@# up) and that her sales are expanding as more people hear about the barebottoms. One panelist thought barefooters would be a better market than yoga people. I know many women who decline to barefoot because their feet are â€œuglyâ€ . Barebottoms might bring some of them into the fold. My experience with barebottoms is that no one even questions me, which is nice when I am with my confrontation hating wife. In the end the Dragons declined to invest. Sueâ€™s valuation of her company was good for her projected sales, but they were worried that projections might have been optimistic.Barebottoms are a great way to get people to contact
the earth and walk naturally with attractive comfortable footwear. Yoga is popular and barebottoms help bring these natural allies into the fold: baring their soles outside the yoga studio. Barefoot James in Seattle, where we get Canadian TV."
Watch Barebottoms video here