CAMINO AUTHOR INVENTS AND PITCHES BAREFOOT SHOES TO DRAGON’S DEN!

Marie Ostrowski

By Marie Ostrowski

PRESS RELEASE: Camino author pitches barefoot shoes to Dragons Den Testing the Market at Toronto Yoga and Pilates Conference and Show March 22-24, 2013. For Immediate Release Orillia, Ontario (March 15, 2013) – Possibly the first-ever soleless shoes have been designed by Sue Kenney, bestselling author of the book My Camino. Barebottom Shoes TM will be profiled for the first time at the Toronto Yoga and Pilates Conference and Show. Having walked the Camino in Spain a total of 9 times, originally with hiking shoes, Sue Kenney now walks the famous ancient pilgrimage route barefoot. She says, “As soon as I go barefoot I immediately experience the freedom I felt when I was a child.” Sue, an avid bare-footer and yoga enthusiast has been walking and running barefoot for almost two years. Sue has seen improvement in balance, flexibility and strength. Sue scanned the market for a lifestyle shoe that allowed her soles to be bare but she couldn’t find anything so she invented Barebottom Shoes TM and they are unlike any other footwear on the market as they don’t’ have soles. While Sue’s intention is to introduce more people to a new kind of footwear, she claims grounding plays a vital role in a natural approach to healing. It’s a minimalist shoe that represents a simplified life. Perfect for Yoga, Pilates, Nia and great on the beach too Comfortable yet stylish. For every pair of shoes sold 2 wildflowers will be planted in the forest. Barebottom Shoes TM are Canadian and hand-made by artisans Sue Kenney, Marie Ostrowski and Jeannie Fast in suede leather. “We have made 100 shoes and feedback has been astounding. After passing the audition to present a concept idea to the producers at Dragons Den, Sue was chosen to pitch her invention to the Dragons on April 10th , 2013. We won’t know right away if she will be televised, but believes that she has a powerful business case to prove the potential market based on a people/planet/profit model. With over 10 years as an entrepreneur and a keen awareness of the market and the product, Sue is confident when she says, “This footwear will knock their shoes off.” Visit Sue Kenney at Soul to Sole booth #1102 at the Toronto Yoga and Pilates Show at the Metro Convention Centre from March 22 to 24. 30 For more information or to coordinate interviews, please contact: Marie Ostrowski at 705-792-9925 or Sue kenney 705-826-4641.